1 • Introduction

Welcome to our website. When you view our website or use its services (hereinafter the "Site" and the "Services"), we collect information and personal data relating to you. For this reason, pursuant to Regulation (EU) 2016/679 (the General Data Protection Regulation, GDPR) and the national applicable legislation (together, "Data Protection Legislation"), we have created this document (hereinafter "Privacy Policy") in order to describe the personal data we collect, the purposes and method of processing of these data, and the safety methods we adopt to protect them.


2 Sources of the Data and Purposes of Processing

2.1 Navigation Data

The I.T. systems responsible for the correct operation of the Site acquire some of your personal data during the course of their operation; the transmission of this is implicit in the use of the Internet communication protocols. This information is not collected for the purpose of identifying you, however it could be used to this end if, for example, it were combined with information held by third parties. This category of data includes the IP address and domain name of your computer, addresses in URI (Uniform Resource Identifier) notation of the requested resources, the time of the request, the method used to issue the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server, and other parameters concerning your operating system. We use these data only to obtain anonymous statistical information on use of the Site and to check it is operating correctly. We delete data collected in this manner immediately after processing. These data could be used to determine responsibility in the event of computer crimes carried out against the Services.


2.2 Registration Information and other Information Provided by the User

Using our Site does not require the creation of a personal account. However, the use of certain Services (e.g. newsletter, contact us) will require the transmission of personal data, for which dedicated information notices are supplied. Please read the dedicated information notices published on the corresponding pages so as to be aware of the purposes of such data gathering, whether providing the information is obligatory, and to which parties it may be transmitted or communicated.

If you should collect, process and communicate to us information relating to third parties, you must do so pursuant to the provisions of applicable Data Protection Legislation, therefore providing said third parties with prior information on the processing, and where required obtain free and express consent before performing such operations.


2.3 Purposes of the Processing

Providing the information specified above is necessary to allow you to use our Services, and to allow us to respond to your requests for information or requests for free activation of certain Services. Your refusal would prevent you from using our services and prevent us from responding to your requests.


2.4 Lawful Basis for Processing

We will process your personal data only where one of the lawful bases outlined in the current legislation is present, more specifically legitimate interest on the part of Lamborghini, with particular reference to the ordinary management and maintenance of the site.


3 Data Processing and Storage Methods

We will process your data both on hardcopy and through the use of electronic tools, but always in compliance with the security requirements specified by applicable legislation, with particular but not exclusive reference to Annex B of Italian Legislative Decree 196/2003 (minimum security measures set forth in the Italian Data Protection Act Technical Specifications). Our security measures include contractual tools from any contractor (e.g. supplier of services) or agent in order to guarantee the security and confidentiality of your personal data pursuant to the provisions of the Data Protection Legislation.

Your personal data will be retained for the time strictly necessary to achieve the ends for which they were gathered and to comply with applicable legal and regulatory requirements. The data will be permanently deleted or anonymised when the purposes indicated above have been achieved, except in cases where Lamborghini is required to archive them for a further period in order to comply with legal or regulatory requirements.


With particular reference to legal protection of our rights, we inform you that we have adopted a retention period of ten years for personal data, which runs from the date on which the account was closed, based on the ten-year limitation period laid out in article 2946 of the Italian Civil Code.


4 • Scope of Communication

4.1 Internal and External Communication of Personal Data

Your personal data will be processed internally only by parties nominated in advance as data supervisors or processors. Specifically, your data may be transmitted to the following categories of external parties: (professional and technical) providers of services and legitimate recipients in accordance with the legislation. The recipients of the data shall act as data controllers, supervisors or processors in accordance with the applicable legislation. Whenever our company, or a part of it, should be involved in a reorganization, acquisition or sale, we will send your data to third parties involved in the procedure. Any third party recipient of your personal data may only use them within the limits laid out in this Privacy Policy.


4.2 Transfer of Data Abroad

We may send your personal data out of Italy to established third-party recipients within the European Union. This transfer is not subject to limitations inasmuch as any EU country guarantees an appropriate level of data protection. For the purposes described above we may also, however, send your data to third (non-EU) countries which do not guarantee the same level of data protection. Nevertheless, such transfers to third countries shall always be performed in accordance with the provisions of the Data Protection Legislation, in other words subject to obtaining your consent, where necessary, or through the adoption of any other measure necessary to guarantee the security of the data being transferred. These measures include possible contractual agreements based on the so-called standard contractual clauses, as drafted by the European Commission.


5 • Rights of the Data Subject

You may exercise the rights provided to you by the Data Protection Legislation at any time; you may thus, for example, access your data, check their content, origin and accuracy, request updates, additions, modifications or deletions to the data, oppose the processing or request that this be limited, or make portability requests. To exercise these rights, please contact us using the details in section 6.


6 • Data Controller and Data Protection Officer

The Site and the Services are managed by Automobili Lamborghini S.p.A., Via Modena 12, Sant’Agata Bolognese, Italy, email:, which acts as Data Controller.

If you wish, you can also contact our Data Protection Officer (DPO) by writing to:

Lamborghini Miami Privacy Policy


Our Promise
Lamborghini Miami provides you with a safe, no-hassle method of researching, shopping, and purchasing a vehicle. In this regard, we address the issues of security, full-disclosure, fair and honest pricing, and provide a thorough and specific Privacy Policy.
This privacy statement covers the sites,, and subdirectories.

If you have questions or concerns regarding this statement, you should first contact us email at, by phone at (305)947-1000 or by writing us at Privacy Officer, Lamborghini Miami, 14800 Biscayne Blvd, North Miami Beach, FL, 33181.

What information does Lamborghini Miami collect?
As part of the vehicle research and purchase process, information such as your e-mail address, name, and contact telephone numbers will be requested. This information will be used solely as described below.

When entering information on this web site, it is transferred automatically to Lamborghini Miami's lead management system called DealerSocket. The DealerSocket system will automatically record the information and send it to an Internet Sales Guide (ISG) so that your inquiry may be answered promptly by a qualified representative.
Lamborghini Miami provides for limited employee access to the DealerSocket system. DealerSocket is a secured application that can only be accessed by entering a valid user name and password. Once you have expressed interest in being contacted, the ISG will respond through a personalized email or phone call. After the initial email contact, there may be several points of communication between you and the ISG by either telephone or email. At any point in the relationship you have the option of indicating by either telephone or email that you no longer wish to be contacted by the ISG. In this event, the ISG will access the DealerSocket system and mark your customer record as ''closed'', at which time, you are removed from ''active'' status.

If you express interest in financing a vehicle, additional information related to creditworthiness will be requested by Lamborghini Miami. This credit information will be treated in accordance with our Financial Information Privacy Notice and only be used in compliance with applicable federal and state law.

Does Lamborghini Miami use cookies?
Lamborghini Miami does, in a limited manner, use a technology called "cookies". A cookie is a small piece of text that you can agree to place on your computer's hard drive. In most cases, you can set your web browser to prompt you when a cookie request is being made from a web page, such as the Lamborghini Miami web page, and you have the option to accept or not. If you accept or do not reject the cookie, then your browser adds the text in a small file, which will expire in 90-days. Accepting cookies in no way gives us access to your computer or any personal information about you. It is merely a method of storing information to improve your online experience. It will assist us in making your site visit easier and more productive. Technically, cookies are harmless, occupying just a few bytes on your hard drive. Note that personal information is often contained in or linked to a cookie (such as email address, zip code, etc.). The only time that Lamborghini Miami receives such information is if you volunteer it by typing in the information. The use of the personal information is limited to being contacted by the ISG as described above, or, for obtaining financing if you request.

The following describes how our website uses cookies and how we provide you with a more personalized experience:

We publish special promotions, pricing promises, brand name and various other messages on the internet to help consumers find Lamborghini Miami. In order to determine which method is most effective, a cookie is used to capture which method was used to find our web site. The information included in the cookie is limited to only the message identifier.

Does Lamborghini Miami track my visits?
At Lamborghini Miami, our site may also gather information about which areas of our site receive the most visits and user visit history. This is done by the placement of a cookie on your computer. Additionally, we send site metrics information to a third-party service provider by the use of cookies and web beacons, who then aggregates the captured data. The type of data captured includes; search engine referral, traffic driven by ad banners or other online promotions, how visitors navigate around the site, and the most popular pages. We also track technical information, such as the browser version and operating system of visitors, to deliver a better site design for our visitors. The data is analyzed, generating several different types of reports showing different views on the data collected. We do not capture any information about any individual's use of the site - rather only aggregate data is captured. Our third-party metrics provider is obligated to strict confidentiality restrictions and is not permitted to sell or use Lamborghini Miami' aggregate site data for any purpose other than for providing Lamborghini Miami with the metrics information. Lamborghini Miami, does not share, sell or provide any of this aggregate data with outside companies, with the exception noted above. Furthermore, Lamborghini Miami does not track where you go on the Internet.

How is email used on Lamborghini Miami?
A customer provides an email address to Lamborghini Miami in two instances:
1. Price Quote - if a customer clicks on ''price quote'', an email address is requested. In accordance with various state laws, a specific price quote can only be offered to a unique individual - not to the public at large. In order to provide you with a price quote on the site, you must first identify yourself as an individual by entering your email address.
2. Contact Form - if a customer wishes to be contacted by an ISG, the customer completes a form that includes a request for their email address.
In both cases where an email address is requested, the customer voluntarily submits their email address in order to receive follow up information, a specific price quote, or establish a relationship with an ISG. Each email you receive from us will contain an opt-out link which can be used in the event that you no longer wish to receive communications from us.
Additionally, you can email or call the ISG using the information provided in their first email contact to you.
There are opt-in links on our websites should you wish to receive promotional communications from us in the future. All email communications contain a link that can be used to opt-out from further email communication.

Does Lamborghini Miami share any information it collects with outside parties?
At Lamborghini Miami, we consider the information you choose to share with us personal and confidential. We will not rent or sell your name, address, e-mail address, credit card information or personal information to any third party without your permission, except as may be required by law. We may provide your information to third party service providers (subject to confidentiality agreements) that perform services on our behalf or to vehicle manufacturers or their respective captive finance companies. There are several points within our site that link to third party sites (such as Kelley Blue Book, CarFax, Progressive Insurance, Experian, Edmunds, CDK Global, etc.) that may require various pieces of personal information. Each of these sites has their own Privacy Policy governing use on their sites.

Sharing of Information among affiliates
Our affiliates are other companies in the Lamborghini Miami corporate family. In addition to using affiliates to perform services, we may share your information among our affiliates.

Does Lamborghini Miami provide a way to update or remove personal information?
A customer wishing to change, update, or remove personal information may do so by contacting the ISG either by email or telephone and stating their wishes at any time. The ISG contact information can be found in the initial email response you received from our dealership.

Why are we telling you all this?
Because Lamborghini Miami is a firm believer and active participant in consumer privacy, we maintain these policies that give our visitors full disclosure. Lamborghini Miami believes in improving the customer's online shopping experience through the responsible and secure collection and usage of customer data.

Your Consent
As a condition to using the Lamborghini Miami site, we require your approval to collect this data. By visiting Lamborghini Miami, you agree that we may collect and use this information as stated in our privacy policy. If we change our privacy policy, we will post the changes on this page so you are always informed about what information we collect, how we use, and under what circumstances we disclose it.

Changes in this Privacy Statement
If we decide to materially change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

Lamborghini Miami Security Statement
At Lamborghini Miami, we've taken important measures to keep the information you share with us safe and secure.

Secure Technology
Lamborghini Miami uses Secure Sockets Layer (SSL) encryption technology to protect your personal information provided on credit applications and where credit card information is required. SSL encrypts or codes this information as it travels over the Internet, and is then decoded by Lamborghini Miami and its business partners who facilitate your transactions on this web site.
We do not read personal communications. We do not give out your telephone number, credit card information, or screen names, unless authorized to do so or as required by law.

How do I know when my information is protected?
You can tell if you are using a Web browser that supports SSL if a "key" or "padlock" icon appears in one of the lower corners of your screen (For example, when using Internet Explorer you will see a padlock). When you enter a secure page, the key is "un-broken" or the lock is closed. This means that your communications are now secure, encrypted, and cannot be read by non-authorized sources. Another sign that you are in a secure transaction mode is a URL that begins with "https:". When you see any of these symbols on your browser, you know that your information is protected and you can interact with the website with confidence.

Security and Applying for a Loan
When applying for an auto loan on the Lamborghini Miami web site, your credit application is sent directly to the dealership that you have chosen. The credit application is securely collected and transmitted using SSL technology that encrypts your personal information as it travels over the Internet. (Please see our security statement above for further details.)

Privacy and Applying for a Loan
At Lamborghini Miami, we take your privacy very seriously. We know that information about you and your finances are sensitive. As we point out in the Consent Statement you must read before submitting a credit application, your credit application is submitted to the certified Lamborghini Miami dealership of your choice. Only duly authorized and qualified personnel at the dealership have access to your credit application. We will ask you for your contact information, such as name, address, phone, and email address; your financial information, such as monthly income, amount of debt, monthly rent or housing payment; and sensitive information such as date of birth and social security number.
By submitting your credit application, you are giving consent to the authorized Lamborghini Miami dealership selected at the beginning of the application process to investigate your credit and employment history. A credit report may be obtained, in connection with this application, for a renewal or extension of credit for which application was made. Upon request, you will be told if a credit report(s) was/were obtained, and given the name and address of the credit reporting agency(ies) providing the report(s). Your credit information may be shared with third party lending institutions, which have a business relationship with the dealership that you have chosen for the purpose of providing auto loans.

Once you have completed and submitted the credit application, you will be presented with a "Thank You" page, which discloses the address and phone number of the dealership that you have chosen. It is suggested that you print this page by pressing the print button on your browser. In the event that you have any questions or concerns regarding your credit application, please contact the dealership and ask for the Internet Sales Manager. The information received from consumers and/or customers who apply for and/or receive financing for personal, family or household purposes credit transaction is subject to our Financial Information Privacy Notice

When creating a service appointment on any of our websites, your personal and vehicle information will be collected in accordance with the privacy policy stated by CDK Global. Their privacy policy is available at : Upon collection, CDK Global will share all collected information with us so that we can complete appointment scheduling.

Legal Disclaimer
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.

Our Security Procedures
The security of customer information is very important to us and we take a number of steps to safeguard it. We maintain physical, electronic, and procedural safeguards that comply with federal standards to guard non-public personal information about you. We limit access to personal and account information to those employees and agents who assist us in providing products and services to you. Employees who fail to follow our established standards are subject to disciplinary action. We also require third parties to whom we disclose nonpublic personal information to adhere to this Privacy Policy and to establish information security procedures.

How This Policy Applies to You
This Privacy Policy applies to our website users and this Privacy Policy replaces our previous disclosures to you about our information practices.

Contact Us
If you have any questions or suggestions regarding our privacy policy, please contact:
Privacy Officer
Lamborghini Miami, Inc.
14800 Biscayne Blvd.
North Miami Beach, FL 33181

Phone: 305.947.1000

Copyright © 2018 Automobili Lamborghini S.p.A. a sole shareholder company part of Audi Group. All rights reserved. VAT no. IT 00591801204

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